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FASH 0001 - Introduction to Fashion

http://catalog.sierracollege.edu/course-outlines/fash-0001/

Catalog Description DESCRIPTION IS HERE: Hours: 54 lecture Description: Exploration of the diversity and complexities of the fashion business. Career opportunities and qualifications are studied. The relationship between the fashion world and the public, including sources of fashion, influences on fashion, and fashion prediction and promotion, are addressed. (CSU) Units 3 Lecture-Discussion 54 Laboratory By Arrangement Contact Hours 54 Outside of Class Hours Course Student Learning Outcomes Compare and contrast the three theories of fashion and describe how each influences the origination of fashion styles. Explain the historical development of the fashion industry and how regional market centers and trade shows were developed through the process. Outline the characteristics of the men's, women's and children's apparel industry and identify the specific careers that relate to each. Course Content Outline I. The Changing World of Fashion A. The Nature of Fashion 1. Fashion Terminology 2. Components of Fashion Design 3. The Fashion Cycle 4. Principles of Fashion B. The Environment of Fashion 1. Market Segmentation 2. The Economic Environment 3. The Sociological Environment 4. The Psychological Environment C. The Movement of Fashion 1. Factors Influencing Fashion Movement 2. Predicting the Movement Of Fashion 3. Fashion Leaders 4. Fashion Followers D. The Business of Fashion 1. Economic Importance 2. Diversity and Competition 3. Government Regulations 4. Forms of Business Ownership 5. Designer's Role 6. Manufacturer's Role 7. Retailer's Role II. Primary Level-Fashion Materials A. Textiles: Fibers and Fabrics 1. The Fiber Industry 2. History and Development 3. Manufactured Fibers 4. Textiles Fabric Industry 5. Merchandising and Marketing 6. Trends B. Leather and Fur 1. The Leather Industry 2. Merchandising and Marketing of Leather 3. Trends in the Leather Industry 4. The Fur Industry 5. Merchandising and Marketing of Fur 6. Trends III. Secondary Level-Producers of Fashion A. Product Development 1. A Product Line 2. The Product Development Process 3. Industry Practices 4. Globalization B. Fashion Apparel 1. Women's 2. Men's 3. Children's C. Accessories 1. Footwear 2. Handbags 3. Gloves 4. Millinery 5. Eyewear 6. Jewelry 7. Trends in Accessories IV. Retail Level-Fashion Markets A. Global Sourcing and Merchandising 1. Market Terminology 2. U.S. Market Centers 3. Services of Market Centers and Marts 4. The New York Market 5. Regional Market Centers 6. Trade Shows 7. Foreign Fashion Markets 8. Importing by Retailers 9. International Trading Laws 10. U.S. Exporting B. Fashion Retailing 1. History and Development 2. Traditional Types of Fashion Retailers 3. Forms of Ownership 4. Mergers and Acquisitions C. Fashion Auxiliary Services 1. Advertising and Display 2. Publicity 3. Public Relations 4. Store Design/Visual Merchandising V. Career Opportunities in Fashion A. Entry Level Jobs for Fashion Majors Course Objectives Course Objectives Through projects, oral and written exams, students will: 1. describe the historical development of the fashion industry; 2. identify and explain the stages of the fashion cycle; 3. identify materials of fashion; 4. compare and contrast manufacturers of fashion; 5. compare and contrast three current theories of fashion; 6. describe how fashions originate and the factors which are influential; 7. compare and contrast the characteristics of the men's, women's and children's apparel industries; 8. identify the characteristics of the top fashion designers; 9. list the types of fashion accessory categories; 10. identify regional market centers and trade shows; 11. discuss ways to promote fashion; 12. identify and describe qualifications for 7-10 jobs in the category of fashion careers. Methods of Evaluation Essay Examinations Objective Examinations Projects Reading Assignments 1. Read chapter in the text book on designers and be prepared to discuss the different ways that they find inspiration to create a new collection. 2. Read articles on the styles shown at the current fashion week and be prepared to share your findings with the class. Writing, Problem Solving or Performance 1. Write a prediction of the fashion trends from the perspective of either a designer or buyer. 2. Write a review of a runway show for the current season. Other (Term projects, research papers, portfolios, etc.) 1. Time era report, a group project on the social, political, environmental and technological aspects of a specific decade as they relate to fashion. 2. Designer report, an individual research project on a current designer discussing their career, fashions, as well as showing current examples of their fashion line. Methods of Instruction Lecture/Discussion Distance Learning Other materials and-or supplies required of students that contribute to the cost of the course.